By Clark 
There are already a plethora of burger alternatives at McDonald’s, from the humble hamburger to the massive, spicy Big Mac. However, the size of a new burger option that will be introduced to the restaurant this year will make it stand out.
In a meeting with investors held in December 2023, McDonald’s revealed intentions to expand the size of their burgers in many global countries, including the US. According to research and statistics, customers desire larger, less expensive burgers that can nevertheless fill up substantial appetites, according to Jo Sempels, McDonald’s president of worldwide developmental licensed markets.
We have taken consumer feedback into consideration. Also, he mentioned that they understood the need for larger, better burgers that are both affordable and delivered in a convenient manner.
In the months after that meeting in December, McDonald’s was cagey about providing more specifics about its intentions for larger burgers. Finally, the fast food behemoth updated investors on the program during an earnings call on April 30.
According to McDonald’s chief financial officer Ian Borden, a group of international chefs has created a “larger, satiating burger,” which McDonald’s plans to introduce in some regions of the world in 2024. In addition, McDonald’s may launch the larger burger globally if it does well during the restricted launch.
Borden announced that later this year they will launch the burger in a small number of markets to gauge its potential popularity before rolling it out globally.
Executives from McDonald’s have been tight-lipped about the new burger, refusing to say anything about its ingredients or when it would be available.
Additionally, we waited a while for a response from a corporate person when we asked for clarification about the new menu item. So, throughout the remainder of 2024, users should remain tuned for further information about the impending debut.
In addition to the larger burger rollout, McDonald’s offered a number of other intriguing launches on their earnings call on April 30. Fast food giant McDonald’s is planning to launch more nationwide promotions, in addition to its existing value offerings that are only accessible in certain areas.
According to CEO Chris Kempczinski, these promotions can involve breakfast specials, meal packages, and low prices for “entry-level” food. With consumer outcry over the 10% price increase in 2023 still going strong, McDonald’s has unveiled these plans.