By Clark 
Regardless of personal sentiment, grocery shopping is an essential activity for nearly everyone. Your shopping preferences reveal significant insights about your character.
Certain shoppers prefer a comprehensive retailer like Walmart to procure all their necessities in a single, efficient visit. Individuals are perpetually seeking optimal bargains and discounts at retailers such as Aldi or Lidl. Some individuals favor particular brands and unique items from retailers such as Trader Joe’s.
Which grocery store is currently the most popular and favored in America? A recent survey conducted by the multinational research organization YouGov reveals that the answer is . . . none of the aforementioned options.
It is not a conventional supermarket; rather, it is 7-Eleven, the pervasive convenience store company with over 9,400 sites in the United States, renowned for its Slurpee.
The self-identified “world’s largest convenience retailer” achieved a 62% popularity rating in YouGov’s latest grocery survey for 2022, above competitors Aldi and Kroger, both at 61%, while Trader Joe’s and Whole Foods Market ranked 4th and 5th with 58% and 53%, respectively.
Notable mentions in America’s top 10 comprised Albertsons, Safeway, Piggly Wiggly, and significantly, Circle K, a primary competitor of 7-Eleven in the convenience store sector.
The survey lacks detailed explanations for Americans’ voting patterns; however, YouGov’s popularity scores derive from over 20 million survey responses collected nationwide and updated quarterly. It offers a demographic analysis illustrating the performance of each retailer across various age groups and genders.
Which generation is propelling the affinity for 7-Eleven? Millennials, undoubtedly. Americans born between 1982 and 1999 assigned the Slurpee shop a peak popularity score of 65%, although Generation X (born 1965-1981) and Baby Boomers (born 1946-1964) preferred the Midwest supermarket chain Kroger.
7-Eleven shown more popularity among male respondents, although females favored the German-owned bargain retailer Aldi, one of America’s rapidly expanding grocery chains with about 2,300 locations.
The implications of these data regarding the contemporary average American supermarket buyer are subject to interpretation. The immense popularity of 7-Eleven and Aldi implies a contemporary reinterpretation of the classic American slogan: “Provide me with convenience, or provide me with a discount.”