By Clark 
Fanta is among the most visually distinctive brands in the beverage aisle because to its iconic, vividly colored drinks. Nevertheless, the newest Fanta beverage may represent one of the brand’s most striking innovations to date.
In celebration of the imminent Halloween season, Fanta is introducing a novel beverage that is black in hue, marking a significant shift from the brand’s traditionally vibrant sodas. In addition to disclosing its zero sugar content, Fanta is maintaining confidentiality over most aspects of the new beverage.
The confidentiality included the drink’s flavor, which will stay undisclosed to allow fans to speculate independently. Be advised: Fanta claims that the eerie beverage may discolor your tongue to black upon consumption.
The new taste is included in the “What the Fanta?” promotion, which was revealed by parent corporation Coca-Cola in the summer of 2022. The marketing has prompted Coca-Cola to introduce a collection of enigmatic sodas featuring flavors and colors intended to “deceive the senses and confront taste buds with contrasting flavor profiles.”
In conjunction with the new Halloween-themed beverage, Fanta has encouraged fans to speculate on its mystery flavors via social media with each What the Fanta? release.
The inaugural What the Fanta? flavor was a vivid blue drink that consumers described as reminiscent of an orange creamsicle or cream soda.
The new Halloween beverage is but one component of the recent What the Fanta? release. Fanta has collaborated with designer and content developer Nava Rose to develop a unique Halloween costume inspired by the Halloween beverage. Customers may scan a QR code on the beverage’s packaging to access an exclusive, interactive What the Fanta? experience on the Fanta website.
The Halloween Fanta is currently accessible on shelves for a short duration; so, anyone interested in sampling it should act swiftly before it is permanently withdrawn. The beverage will be offered in 20-ounce bottles, 7.5-ounce tiny cans, Coca-Cola Freestyle dispensers, and frozen variants in the United States. Customers may utilize the Fanta website to locate points of sale for the beverage.
The release of the new mystery soda follows closely after Coca-Cola significantly enhanced the flavor of its flagship Fanta Orange. The business modified the beverage to enhance its “boldness and fruitiness.” The updated Fanta Orange packaging was introduced, featuring a new logo and label language highlighting the enhanced flavor.