Should we inform you that Starbucks has commenced testing a product that is eliciting significant excitement, you might anticipate it to be a noteworthy new Frappuccino or cold brew. However, you would be mistaken. This new item is not a drink but rather a substance that is included into cold beverages: ice.
Unverified speculation has been disseminating on social media for several weeks regarding Starbucks’ experimentation with nugget-shaped ice cubes. A self-identified Starbucks employee posted a photograph of a large tank of nugget ice on Reddit this week, indicating that their store is one of three now providing the specialty ice. The assertions have also appeared on TikTok.
While some consumers may regard ice innovation as trivial, others consider it a crucial element of a beverage, emphasizing the significance of its shape and texture. Ice aficionados favor nugget ice, often referred to as “premium ice.”
Nugget ice differs from conventional ice cubes in terms of its dimensions and feel. The diminutive, cylindrical pellets are more pliable and simpler to masticate than the larger cubes typically produced by ice makers, as they are composed of compressed ice flakes.
In a 2021 article in the New Yorker entitled “Pellet Ice Is The Good Ice,” Helen Rosner likened the ice’s flaky layers to a “well-laminated pastry,” including “crevices and tiny caves into which your drink can penetrate, and a yielding texture ideal for chewing.” Sonic is a prominent restaurant company that utilizes these crunchy ice pellets rather than conventional cubes.
Although Starbucks has not confirmed the tests of its nugget ice, some consumers expressed enthusiasm regarding the anticipated modification.
A customer remarked in a Reddit thread regarding nugget ice, “I will visit Starbucks solely for this ice.”
Another enthusiast proposed that Starbucks should “package it and market it as snacks.”
Conversely, some individuals were not entirely convinced that nugget ice would be effective in Starbucks’ beverages.
“I appreciate that ice, but it is detrimental to coffee.” “Melts rapidly and dilutes the beverage,” a consumer remarked.
If accurate, this ice move would be the second significant alteration that Starbucks consumers have encountered this week. The coffee business has lately announced an additional charge of $1 for Refreshers beverages customized with “no water,” a decision that has significantly polarized its fanbase.